
Vinoba’s stupendous Bhoodaan effort was drawing attention in the west. In the United States, major articles on Vinoba appeared in the New York Times, the New Yorker and on the cover of Time as well. If it was Gandhi who influenced Vinoba as a 20 year old, little did anyone know that Vinoba was going to inspire another 20 year old, albeit, on the other side of the world.
In 1963, Bill Drayton, a 20 year old student from Harvard was spending his summer break at Munich, Germany when he first heard of Vinoba's Bhoodaan. He was so inspired by Vinoba's simple idea that he decided to drive his red and white Volkswagen van from Munich to India to join him. Bill joined Vinoba on his foot march and witnessed the power of a simple idea by a single person to bring out a massive social change. This experience left a mark on him.
Back to Harvard, Bill started an inter-disciplinary forum called "Ashoka Table" where students could interact with officials from the government and the industry. It was here that he nurtured a greater vision. Following his studies at Harvard, Yale and Oxford and working at McKinsey and U.S. Environmental Protection Agency, in 1980 Bill formed "Ashoka", his dream venture to create real change worldwide. Ashoka was named after the visionary and benovolent Indian emperor of 3rd century BC.
Bill Drayton's idea was simple, yet pathbreaking. He knew that throughout the world, while governments were inefficient in their working to bring social changes, and private sector was motivated only by profit, real social change had to come from the "Citizen Sector". His idea was to model what he called "Social Entrepreneurship" which would combine the pragmatic and results-oriented methods of a business entrepreneur with the goals of a social reformer.
Imagine a social Enterpreneur in a remote village in Bangladesh being assisted by McKinsey in management consulting, Hill & Knowlton in public relations expertise, and by the International Senior Lawyers Project in legal support. This is not a utopian tale but how an "Ashoka fellow" works. Entrepreneurs funded by Ashoka, known as Fellows, are given financial support, are connected to its vast network of other Fellows, and are provided with the expertise and advice of firms in partnership with Ashoka.
The term "Social Enterpreneurship", that Bill Drayton coined 20 years ago is a buzz word today in B-Schools like Harvard, Yale and Oxford. Almost all top B-Schools have now courses on Social Enterpreneurship. More importantly, the 1500 odd Ashoka fellows spread throughout the world have become effective changemakers in bringing a positive change to the world.
Bill Drayton was named in 2005 by the Center for Public Leadership, Harvard University as one of “America’s Best Leaders” along with other luminaries like Bill and Melinda Gates, Larry Page and Sergey Brin, Steve Jobs and Oprah Winfrey.
References:
--> Video - Bill Drayton speaks at Google (Must Watch!)
--> Center for Public Leadership, Harvard University
--> US News interview with Bill Drayton